VIRTUE SMOOTH SHAMPOO

$45.00 Save $-45.00
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Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing. Color-safe, paraben-free, gluten-free. Vegan.

Promises KEPT.
Results DELIVERED.
Hair HEALED.

97%of women said their hair looked smoother

97%said hair looked healthier

80%felt their hair looked smoother and more hydrated

Biotech-born protein
MEETS powerful, plant-
based nutrients

In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:

Sulfate Free · Paraben Free · Phthalate Free
Synthetic Color & Dye Free · Gluten Free
Cruelty Free · Vegan

  • PINK POMELO
    A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.
  • PHOSPHOLIPIDS
    Derived from natural soybeans to help fight frizz and protect against humidity.
  • GOTU KOLA
    A multitasking Indian herb that promotes strength, smoothness, and luster.

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